Happy 4 years of freelancing to me!
- lauradidthis
- May 1
- 2 min read
It’s my work birthday! Well, it was at the start of April, somehow it’s May already…
Today I’m taking a moment to look back at what skills and tips I’ve learnt over this time.
🌟 I mostly work to my client’s brief. This can be quite open or it can be to follow stricter guidelines. Both are fun! When I’m not doing this, I create my own prints which are available to license. Having this free reign is a fun break from briefs!
🌟I work to deadlines and have learnt to manage my time to juggle multiple work at once
🌟 Working within one colour palette per season to create an entire collection helps each separate print still feel connected to the whole season
🌟 I also just slightly tweak my palette each season so that my own brand prints have a consistent colour theme
🌟Having core collections are as important to have in my licensing portfolio as trend driven prints
🌟Creating a cohesive collection to be printed over a range of products. It’s great to see when multiple illustrations span over different products, and seeing the colour / print execution on different fabrics.. This is where Pantones and strike-offs become handy and necessary!
🌟It took me a while to decide what to niche down on as I have experience in illustration and greeting cards & art prints. I love specialising in create super cute characters and simple prints aimed at baby clothing. Since I’ve niched down everything from pitching to marketing has become a lot easier.
By the way, freelancing doesn't stop feeling scary at times! However creating a plan, building a network, having multiple revenue streams and continuing to learn makes those scary days feel easier.
What do you enjoy about working with freelancers?
Ps. I love having cuddles with my dog at home and sipping coffee on my lunch break in the garden!!
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I’m Laura Pantony, a freelance print designer specialising in baby / toddler print.
🌟 I have over 10 years commercial experience
🌟 I offer both freelance commission work and licensing
🌟 I love to create cute & simple prints for babywear!
🌟 Sign up to my newsletter here: https://lnkd.in/euQxDvEF
🌟 Get in touch at hello@laurapantony.com
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